The Index · Content marketing

Content marketing

'Content' — the published material that pulls demand. tashan measures 54 capabilities for this work and ranks them by tashan score — a transparent composite of upkeep, freshness and real adoption. How we measure ›

Who does this work

O*NET records this as a core process step for 10 occupations, including Advertising Sales Agents, Fundraisers, Online Merchants, Public Relations Specialists, Real Estate Sales Agents, Sales Engineers, Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products, Solar Sales Representatives and Assessors, Sustainability Specialists, Writers and Authors.

Recorded there as: "Create marketing materials" / "Develop content for sales presentations or other materials" / "Write advertising or promotional material". We publish it under the name practitioners use.

Other work

Occupational data from the O*NET 30.3 Database by the U.S. Department of Labor, Employment and Training Administration, used under CC BY 4.0. tashan consolidated its process steps into the terms practitioners use; O*NET does not endorse this site.

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